media kit | partners | user noise | who we are
| HipGuide provides affinity marketing. We create promotions which give
brands an appealing
message in front of our audience.
*HipGuide does not sell our member list.
classic brand example
HipGuide gave established brands, Esquire and it's two clients,
Chrysler new buzz with a whole new audience. With HipGuide's readers
recommended items 87% of the time and over-attending endorsed events,
worked with Esquire, Volkswagen and Chrysler's on two film festivals,
ultimately selling out 8 weeks worth of events.
consumer product brand example
HipGuide paired Giorgio Armani colour with ID Models and came up with
Feel Like A Model campaign, driving awareness of Giorgio Armani colour
to more than 20,000
potential new clients. The campaign discovered a new face for both
companies, received press in the Daily News, and booked so many counter
that wait lists had to be created and sales soared during the campaign,
rocketing to 5 times the brands usual numbers.
beverage brand example
In a market full of other beers, Cerveza Tesoro needed name
sampling opportunities, awareness in the press and by potential
premises all at once.
HipGuide put Tesoro's beer's brand and logo in front of 8000 HipGuide
30,000+ impressions in print & online, put the beer into the hands of
and drew the attention of 150 members of the press, each of whom took
about Cerveza Tesoro.
music brand example
Buddha Bar III
With Parisian CD series Buddha Bar's 1st & 2nd CD lagging in sales,
created a campaign in four days, for 2000+ influencers to have the
Buddha Bar CD
III experience. The desire created for the elusive Buddha Bar CD III
clips as far flung as Le Figaro, brought a crowd clamouring to attend
party and ultimately sent the CD to number 1 in sales at 3 major record
number 3 on the Billboard Music charts.
HipGuide has also worked with Revlon, Kenneth Cole, Johnnie Walker,
Moet & Chandon, Original
Sin Cider, VH1, Nautica and other brand-oriented companies.