750 North Rush Street
If you haven't figured out that we at HipGuide love Custo, you don't read our magazine articles and you missed the Custo giveaway in our newsletter! Since Spanish brand Custo by brothers Custo and David Dalmau brought their ex surfer chic to the US in 95, we've been clad in brights. We'll be flying the 773 miles from NY to Chicago on a regular basis just to visit this 800 square foot retail pied a terre complete with sea green tiles, store fixtures made from stainless steel and aluminum. Custo is saying this shop will determine whether they open in other cities, but given how his togs fly off the rack onto such bods as Ananda Lewis, Irina Pantaeva and Tara Reid, we have no doubt we'll soon seeing coastal efforts.