shopping
Donna Ida
106 Draycott Avenue, SW3 3AE
40 Elizabeth Street, SW1W 9NZ
+44 207 225 3816
+44 207 730 4554

The queen of denim, Donna Ida, has something in her shops for everyone. Every shape, every taste, every type. Really. Making buying jeans painless might have been her first goal but the shops have become so much more. For those who just want a simple jean, sure she can find you a Paige or James to flatter. Or those MiH seventies trousers? She has them. But for those of us who are more dress- girls, this is the store that will make a convert out of you. After this season's florals? She has Citizen of Humanity, Siwy, Paige, you name it. That crazy Hawaiian print from Mother Looker, it's here. Want a straight colour infusion, she has the latest J Brand pastels and brights or the Bleulab hard- to- find- leggings. Jean type things that are not actually jeans? A short? A jacket, that's also here. Multi- use items? Katy Perry is a fan of her reversible Bleulab jeans, a perfect addition for day to night, flipping from khaki to snake. It isn't just denim however, the Donna Ida stores stock the silky Equipment blouses that look so good at work, those Tucker florals for tooling about the countryside then going to dinner, weekend- friendly Elizabeth and James tees, even an exclusive- to- Donna Ida Anna Sui kimono top. That IRO sequin baseball topper? In stock. While most things in her stores are about 'what works with denim', the denim here is so extensive, not to mention on trend, it's way past whatever you think of as 'jean'. We're just hoping she'll still have the Current/Elliott plaids and polka dots we want.

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