hipguide www.hipguide.com

HipGuide Media Releases

FOR IMMEDIATE RELEASE
Contact:
Syl Tang
HipGuide
212.427.0596
syl@hipguide.com

For Hip Lips Only

Three Custom Color Specialists Presents"HipGuide" Lip Gloss

NEW YORK, February, 2002 - - For HipGuide's CEO Syl Tang, (a.k.a. "the HipChick") being chic is part of her job description. Whether she's running from planning global CD launches with Buddha Bar to Luca Luca's runway show, Syl has to look hip, especially for all her photo ops. In search of the "it" lip colour, Syl teamed up with Trae Bodge of Three Custom Color Specialists to create her signature shade: something with just the right shine and sheen that looks fab morning, noon and night. With this in mind, Trae concocted "HipGuide", a rich burgundy gloss with a hint of dazzling shimmer that goes on sheer, or opaque, and looks perfect not only against Syl's Asian complexion, but on all of her friends, from the palest to the darkest of skin tones.

"HipGuide" Lip Gloss is available individually for $18.50 or in Three Custom Color Specialists "Favorites Palette" at 888-262-7714 or (http://www.threecustomcolor.com)

About HipGuide

HipGuide is a multimedia city and style guide, privately held and based in New York. The company is currently run by President and Founder Syl Tang. HipGuide targets 25 to 35 year old jet-set urbanites interested in trendy living in their hometowns and on their travels, through content for magazines on the topics of style and trends which are distributed into 1000+ worldwide cities and a web site specializing in hot destinations for nine worldwide cities. The company has worked on a range of projects including efforts for MTV, Mercury Gin, Tesoro Beer, the Council of Fashion Design and many others. (http://www.hipguide.com)

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