www.hipguide.com *Because trendy is too fast for print*

HipGuide Media Releases	Reservation Capabilities | Wireless HipGuide IR
FOR IMMEDIATE RELEASE Contact: Syl Tang HipGuide 212.427.0596 syl@hipguide.com HipGuide Announces Reservation Capabilities Through ireserve.com HipGuide's Plan to Provide its Users with Total Leisure Planning Begins with a Strategic Alliance with Online Reservation Engine ireserve.com. NEW YORK, April 24, 2000 - HipGuide, a provider of local and travel leisure guides for jet set urbanites, and ireserve.com (http://www.ireserve.com), a leading real-time, Web-based, full-service reservations and appointments system for local merchants and professional services, announced today a strategic alliance and partnership that will make real-time reservations available on HipGuide. Beginning next month, visitors to HipGuide.com (http://www.hipguide.com) ) will be able to make reservations using ireserve.com's reservation technology. Visitors to HipGuide will have access to a free, personalized reservation system that will provide the ability to make real-time reservations at listings they find in HipGuide's City Guides, such as restaurants, salons and spas, throughout major metropolitan areas of the U.S. The reservation services for merchants, which have been editorially listed with HipGuide and signed on with ireserve.com, will be available via HipGuide's Make A Reservation functionality. "ireserve.com has one of the premiere reservation systems -- their multiple, real-time reservation capabilities, city-based structure and continued aggressive outreach to merchants who provide reservations make them a perfect partner for HipGuide. HipGuide users will be able to turn the information they find in the Guide immediately into real life plans." said Syl Tang, President and Founder of HipGuide." Remaining in-the-know is important to the 'hip' lifestyle, but only if you can act on that knowledge." "Marrying our reservations technology with HipGuide's content will provide HipGuide's users with added functionality that will make their lives easier," comments David Kanbar, founder and CEO of ireserve.com. "In addition, because of HipGuide's very desirable demographics, our high-end merchant network will benefit immensely from increased traffic. We're looking forward to a long and fruitful partnership." About ireserve.com ireserve.com is the Internet's most comprehensive reservations and appointments booking engine. ireserve.com provides individuals the ability to book and confirm a variety of appointments both on its own website and that of its partners, such as zagat.com, while offering its merchants a new marketing channel and revenue opportunity. For more information, visit www.ireserve.com. About HipGuide HipGuide's primary property is currently HipGuide.com (http://www.hipguide.com); a Web-based provider of local and travel leisure guides, with an expanding backend of eCommerce, itinerary tracking and reservation capabilities to create full-service usage for its visitors. HipGuide is privately held and is based in New York, with a satellite office in Boston. The company is currently run by President and Founder Syl Tang and Chief Technology Officer Josh Beaton. The site, HipGuide.com, went live on January 20, 2000 and targets 25-35 year old Prada-clad, jet set urbanites interested in trendy living in their hometowns and on their travels. HipGuide has established alliances with Sonata.com, smartRay Wireless Network, Multimate and Area51 Group.

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