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www.hipguide.com
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| HipGuide Media Releases |
FOR IMMEDIATE RELEASE
First Edition distributed by W Hotels and ivebeendressed NEW YORK, May 1, 2002 - The company known for scooping the competition on the new hot spots and chic styles is expanding its print offerings with a pocket size mini magazine. Although the company has produced branded articles on everything from Fashion Week to hotel décor to celebrity profiles for magazines such as Simplycity for the last couple of years and it scoops all things stylish with its 40,000+ visits/day web site; demand for even more information has led to their first mini book. "This is a glossy book that doesn't seek to replace any magazine out there. Actually since we cover complementary and unique content, we want to see our quarterly polybag-ed or packaged with other lifestyle monthlies" says CEO Syl Tang, "We bring either potential new advertisers and sponsors to a magazine, an incentive for a magazine's subscribers to renew, our loyal following as possible new readers for their book, or even a new way for a magazine to increase merchandising value to their existing ad base." The theme of the first edition of the book is NYC Fashion, delivered in the arch and irreverent voice that is the HipGuide trademark. It will be distributed by personal styling and shopping company, ivebeendressed, and the W Hotels. ivebeendressed joined HipGuide in producing content on their expert area, fashion. The 40 pp mini-magazine covers Summer trends with Jamiroquai favourite, hat-maker Kangol; spotlights the people and places of Fashion Week in NY in a six page spread; asks the tough questions of rising modeling star and VH1 personality Aysel; talks to nightlife kings Unik and Kikky; gets tips on the return of the 80s from magalog NedandShell; and ivebeendressed chats with up-and-coming designer Meredith Straus and features uber chic shop Language. Thrown in for good measure are HipGuide's must-have latest reviews of bars, clubs, restaurants, and shops. "The timing was right. We've wanted to partner on the production of a mini book for some time now. It was like looking in the mirror when we met ivebeendressed because they had the same idea. And we have a good complement of their focus on fashion and our access & pulse on what's "now"," says Steve Kasuba of HipGuide, Executive Editor on the project. Advertisers include Esquire, Mercury Gin, Tesoro Beer, Sell4x4, Isla, and VPD Solutions. "We wanted to give new readers and the ivebeendressed following the scoop on the "of-the-moment" places to go, people to know, and things to do. And all of it, in one convenient pocket size book you could throw in your Givenchy carry-all," says Melissa Sexter, CEO of ivebeendressed. i'vebeendressed will distribute the HipGuide/IBD mini mag on shopping tours, "shopping sprees" for style seekers, through its retail/etail services, at its fashion/trunk shows, and shopping parties. The W Hotels will distribute the book with its special packages for clients and guests.
About HipGuide HipGuide is a multimedia city and style guide, privately held and based in New York. The company is currently run by President and Founder Syl Tang. HipGuide targets 25 to 35 year old jet-set urbanites interested in trendy living in their hometowns and on their travels, through content for magazines on the topics of style and trends which are distributed into 1000+ worldwide cities and a web site specializing in hot destinations for nine worldwide cities. The company has worked on a range of projects including efforts for MTV, Mercury Gin, Tesoro Beer, the Council of Fashion Design and many others. (http://www.hipguide.com) |
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