A joke perpetuated by the kiddies at Milk and Honey or a real bar? The utterly impossible to find East Side Company Bar is the newest Milk and Honey. That is owned by Sasha Petraske, a speakeasy, yet another questionably-clean locale, no sign, and filled with cooler than thou hipsters looking like they can't afford shower water because they spent it on swishy cocktails and Radcliffe jeans. No telephone number to call, no proper lighting. If you love Soho House, this place is not for you. However if ad nauseum rants on the right amount of vermouth with fellow barmates is for you, you'll feel right at home.

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