beauty
Prive
310 West Broadway
Soho Grand Hotel
212 274 8888

There's a beauty (no pun intended) in having seen it all and the hilarious Laurent Dufourg who brings elegance and simplicity to his salons infuses a sense of relaxation into the resulting product. Most known for touselled, sexy hair for celebrity clients and hot runway looks for Cynthia Steffe, Y & Kei, Alice Roi, Nicole Miller, Catherine Malandrino and Richard Tyler, Dufourg has been at the top of his game since the 70s. The result is speed, efficiency, and a soft, flattering look that seem effortlessly delivered. A family man with class, he makes it so that in his salons there is none of the tension, attitude or gossip that one might expect in a place used to all the years of high fashion. And that makes Privé one of the best in the business. There's all the usual here, cuts, blow-dries, up-dos, color, color correction, perms, texturising, highlights, scalp and moisturising treatments, Japanese thermal reconditioning, hair extensions, even a manicurist who can be called in for appointments, all in an airy 3000 foot natural stone and light- coloured beechwood floored space. But assistants also pay extra special attention to shampooing and therefore clients leave feeling super relaxed. Can't match your calendar to Laurent's? Ask for Aaron Grenia.

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