These days when a style hits the fashion mags, even the suburban mums may have access to it! That can make staying avant- garde and stylish super hard! And some of the most shopped boutiques just don't cut it. David Katzav's latest Big Drop (there is one on Spring St and another on the Upper East Side) is his best creation yet. Focusing on young designers and labels like Cedella Marley's Catch a Fire and Development has allowed him to create a boutique that caters to the HipGuide girl's fashion forward yet wallet conscious shopping sense. Our favourite part is that the light- hearted candy shop feel is picked up in the demeanour of the staff which is attitude- free and customer- oriented. Since apathy is so 1990, wouldn't you rather get your Seven jeans someplace where they actually care that you chose them? Come here and also pick up McGinn, Petro Zillia, Ruth, Serfontaine jeans, and Sheri Bodell in this 1500 foot two room boutique.

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