shopping
G.C. William
111 72nd Street
212 873 2314

The new West side outpost of this celeb fave boutique is great for those who find themselves stuck in the land of exposed brick and Atlantic Monthlys, wondering why they ever left Los Angeles. If your brunch crowd bored you to death with their talk of who's now at the Philharmonic, make an appointment with on-hand store stylist Jennifer William. She'll sort out which pastels, cargo pants, knits and terry cloth pieces from YaYa you should be packing as you reserve your escape back to La-La on your mobile. As such, it's the casual trends and labels that do so well out there. From Kate Hudson and Molly Sims to Ashanti and Sarah Jessica, they've all come in for True Religion, Le Tigre, YaYa, Emerge, and Bridget.

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