James Perse redefined how women saw the t shirt. By making it double layered, he made it possible for women to wear casual clothes even during dressy occasions. And now the Californian clothier, who dressed Owen Wilson and Ben Stiller for Starsky and Hutch, is bringing this same wear- all- the- time ability to New York men's closets. One imagines that his trip West to East would have been a road trip filled with incredibly soft t shirts, lots of writing in a journal and somehow end up on a beach. And so this store of East Hampton and Amagansett themed t shirts, board shorts, khaki pants, belts, bags, sweatshirts, and sweaters (loved by Lance Armstrong, Jake Gyllenhaal and Jeremy Piven) epitomises that perfectly. Items are on hooks, just as they would be at your Long Island home, easily stored. And extras include books about beach destinations.

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