shopping
Norma Kamali
11 West 56th Street
212 957 9797

Norma Kamali has stayed true to her roots and her fans therefore have stayed true to her. While in one way, she's firmly rooted in her past; the 80s favourites such as her convertible dress, her spandex mix and match separates, and so forth, look similar season after reassuring season, sometimes with lace, sometimes with studs, sometimes buttons, but always consistently reliable. In other ways, she's zipped forward past other designers with both partnerships and technology, having done a collaboration with Everlast, another with Wal-mart, live-streamed runways, online live video shopping, virtual dressing rooms, Skype-able shopping sessions, you name it, she's tried it. That is, she was first to make her style democratised, both in distribution and in technology. In this regard, her showroom, office and cafe is also ahead of the game. In addition to her clothes, she also sells her personally-sourced olive oils and olive body care, body- friendly healthy lunches and juices, salmon she personally loves, sleep aids such as pillows and natural oils and supplements she believes in. i.e. a complete healthy living lifestyle shop, inside and out. The result is that her store always has traffic. On a weather- unfriendly day, dressing rooms were occupied, shoppers happily snatching up her body- friendly pieces, and even the legendary founder of fashion week, Fern Mallis (whom everyone wishes would visit their store) was spotted inside.

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