shopping
Joe Fresh
510 Fifth Avenue
212 764 1730

With brighter colours and prettier options for women than Uniqlo, less pricey stock than The Gap, and items that are more straight basics than Forever 21 and H & M; Joe Fresh arrives from Canada. The flagship store of this emporium from Joe Mimran (the man behind Club Monaco) provides items that are both staples and trend items (didn't know that was possible) such as coloured denim ($49), basic tank tops ($19), floral maxi dresses ($39) and shift dresses ($69). Need a striped dress? A chambray denim jacket? Perhaps an orange cardigan? (Orange is the house colour.) They probably have it.

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